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When Has a Trademark Acquired Distinctiveness?
If you’re facing a USPTO descriptiveness Office Action, one possible defense to that form of
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Why Franchisors Need Trademark Registration
Franchisors and franchises need to register their brands as US trademarks even more vitally than
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Do You Need to Register a Federal Trademark to Run a Business?
Short answer: No, but you absolutely should register a Federal trademark if you are launching
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How To Register a Trademark for Your Board Game
Board game trademark registration protects your game’s name, logo, or slogan from copycats and confusion
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What Is a Trademark Descriptiveness Refusal?
Understanding the Spectrum of Trademark Distinctiveness Business names fall along a “spectrum of distinctiveness” that
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How to Register a Craft Beer Trademark
Livonia Trademark Attorney Explains Why Brand Protection Matters for Breweries The craft beer industry continues
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What Is a Collective Membership Trademark?
A Unique Type of Trademark Protection A collective membership trademark is a type of trademark
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What Is a Certification Mark?
Answered by a Livonia Trademark Attorney A certification mark is a unique type of trademark
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Supplemental Register of Trademarks: What Trademark Owners Need to Know
Trademarks protect brands, but not all trademarks qualify for the same level of protection. The
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Should You File an Intent-to-Use Trademark Registration?
Livonia Trademark Lawyer Explains: Intent-to-Use vs. In-Use Trademark Applications When registering a trademark with the






